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    Services

    We offer research that measures researchers’ needs, preferences and expectations, and consulting that helps you understand how to address it.

    How Can Our Breadth of Expertise Enable Your Market Research Needs?

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    We cover adjacent markets wherever analytical instruments are used, including food & beverage quality control, environmental testing, materials science and chemical manufacturing.

    2

    We have vast experience exploring all aspects of the life science market from basic and translational research, to biopharmaceutical process development, scale-up and manufacturing.

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    We investigate the unique needs of clinical labs to understand the issues surrounding accreditation, platform adoption, test panels, reimbursement issues for both clinical chemistry and molecular diagnostics.

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    IMV’s census databases provide a wealth of information which is used to efficiently target specific market segments in the radiology, cardiology and radiation oncology markets, thus reducing the time and expense of research.

    Market Insights

    Strategic Insights

    Illustrative Value Provided

    How We Do It

    We will work closely with you to configure a study that strikes the right balance between depth and breadth, quantitative and qualitative insights, urgency and precision.

    • Surveys

      With a sounding board of over 70,000 scientists, we are able to effectively gauge the thoughts and actions of the greater scientific community. We can assist you with any or all aspects of the survey development, implementation and delivery of results. Depending on your needs, you can determine which tasks you would like us to perform and which tasks you may prefer in-house.

    • Market Modeling

      We also possess unique capabilities in market modeling and forecasting. Drawing from an extensive database spanning decades of historical data on vendors and markets, our market estimates are the most trusted in the industry. We continuously monitor these markets, and update our information, so that you can rely on our models of market size, share, segmentation and growth.

    • Corporate Development

      Corporate growth through mergers and acquisitions can be a risky business. A proposed merger, acquisition or joint venture requires much more than a legal and accounting review. It requires an in-depth understanding of the target’s products, business practices, and brand reputation in the markets where it is active. We are experts at sizing markets, understanding competitive dynamics, quantifying brand equity and utilizing Voice of Customer research to measure loyalty and provide warning of undisclosed problems. Under tight deadlines, we routinely deliver insights to Corporate Development teams on the current and projected future performance of companies to support deal structuring and negotiating complex transactions with a strong grounding in valuation.

    • Interviews

      When the opinions you seek can only be provided by key industry specialists, we will arrange and conduct in-depth interviews with a smaller, niche group. This type of interview is traditionally used when a topic is highly sensitive or requires in-depth knowledge, or when only a select few have the high degree of experience necessary to provide the critical input you need.

    • Focus Groups

      Online focus groups provide a fast, candid and cost-effective way to find out what scientists think about your products, your company and your ideas. Our expert moderators – market researchers and scientists – know how to speak the language of science, spark dynamic discussion and inspire discovery using this platform. The anonymity of online focus groups promotes honest exchange, and perhaps most significantly, scientists can view your concepts on-screen and provide dynamic input in the comfort of their own labs, offices and homes.

    • Ethnographies

      Customer observation and interaction in his/her natural workspace.

    • Industry Experience

      Our business has focused on solving problems for life science and analytical instrumentation companies for decades. We bring this experience to bear on every project we undertake, in order to provide you not just data, but actionable intelligence. From validating acquisition targets to launching new technology platforms, you can rely on us for expert advice in addressing the challenges you face.

    Quantitative Market Research

    Collect data, analyze, act

    Quantitative survey research is a key strength of Science and Medicine Group. We’re experienced in asking the right people the right questions and delivering the right results—when you need them. We work with you to understand the business questions you need answered.

    Many of our market analysts are Ph.D.’s with extensive laboratory experience that understand how to translate your business questions into survey questions that are meaningful and credible to a scientist or clinicians. We suggest question formats specifically designed to support a variety of analytical models appropriate for your situation.

    Our questionnaires are designed to get to the heart of what product features are truly important to customers, what drives their level of satisfaction and how deep their loyalty is to a particular brand. We can measure how they define value, their likelihood to purchase your products and their sensitivity to price.

    Learn More About Our Quantitative Capabilities

    Qualitative Market Research

    Engage, understand and satisfy customers

    We have Full-Service Qualitative Capabilities

    We recruit highly-specialized, qualified and verified participants globally, interviewed by experienced moderators and uncover unparalleled insights. Interviews conducted in local language when necessary based on subject and region of research.

    Qualitative Data Collection Methodologies Include:  

    Telephone or Webcam-enabled Interviews, Online or In-Person Focus Groups, In-Lab Product Handling Testing. 

    Learn More About Our Qualitative Capabilities

    Experts on Demand

    You’ve got questions, we know people with the answers

    The Science Advisory Board is our global community of life scientists and medical professionals.  Applicants are individually reviewed before being accepted as board members. Not only do we know who they are, what they do, and what instruments they use, our members have agreed to be available to us to provide feedback about your products and services.

    These experts are now available to you “on demand.” You decide the type of professional you need to talk to, and identify search criteria by job title, area of expertise or other criteria. We’ll identify the right experts, conduct a secondary screen of their qualifications, and solicit their agreement to participate in a 30 minute or one hour telephone consultation with you.

    Learn More About Experts On Demand

    RateMyProduct

    100 qualified responses about your product in 5 days

    RateMyProduct™ is an online benchmarking research tool highlights feedback from prospective customers by leveraging the expertise, selectivity and availability of The Science Advisory Board and provides results within 5 business days.

    The automatically generated online report allows product managers to test their new product ideas against a database of norms created from other products evaluated and obtain critical insights at a low cost.

    Learn More About RateMyProduct

    Primary Source

    Secondary Research

    Self Service

    What Makes Science and Medicine Group Different?

    We have a broad, unique mix of capabilities, unmatched by any other firm supplying services in this space, including:

    • Industry

      In-depth knowledge of the market, technologies and major competitors.

    • Talent

      A multi-disciplinary team of scientists, professional market researchers, and marketing specialists.

    • Panel

      Access to the world’s largest, proprietary, online panel of scientific customers via our proprietary Scientific Advisory Board (SAB).

    • Reliable

      A proven track record of performing thousands of successful Qualitative & Quantitative market research projects.

    • Experience

      A wealth of experience, knowledge and data from published reports and syndicated studies conducted for the past 20+ years.

    Contact Us to Get Started Today

    CONTACT US

    Contact Us

    • IMV Corporate Office
      671 North Glebe Road, Suite 1610, Arlington, VA 22203
    • 703-778-3080 x33
    • Send us a message!

    Pay Invoice

    • Pay an Invoice by Credit Card

    Press Releases

    IMV announces the last wave of the 2022 IMV ServiceTrak™ Imaging Awardees

    March 8, 2023 2:08 pm

    IMV announces the first wave of the 2022 IMV ServiceTrak™ Imaging Awardees at RSNA

    November 28, 2022 8:00 am

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    About Us

    IMV Medical Information Division, part of Science and Medicine Group, is a marketing research and consulting firm founded in 1977, specializing in medical imaging and other advanced healthcare technology markets. IMV’s market research services, in combination with its databases of U.S. imaging sites with selected modalities, provide clients valuable assistance in strategic planning, customer satisfaction, product development and sales initiatives.

    Visit Science and Medicine Group

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