IMV’s 2021 Customer Experience and Service Performance Perspectives Report provides insight into the diagnostic imaging customer’s experience and needs for servicing their diagnostic imaging equipment for ten imaging modalities. Key indicators are reviewed which cover the imaging customer experience as well as service performance criteria. Respondent perspectives on how well the major imaging OEMs and […]
Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. A superior customer experience offers an opportunity for manufacturers to differentiate themselves from others in a crowded marketplace on something more than product performance and price. An excellent customer experience is key to both […]
Through a survey of 240 customers, this report examines the behaviors, preferences, and customer experience journeys of laboratory staff ("laboratorians") working in clinical settings. Covering social media use, visual content, experiential marketing, sponsored content, and more, 2019 Trends in Marketing to Clinical Diagnostic Labs is the perfect tool for companies selling into hospitals and clinical settings to understand their customer.
IMV Medical Information Division, part of Science and Medicine Group, is a marketing research and consulting firm founded in 1977, specializing in medical imaging and other advanced healthcare technology markets. IMV’s market research services, in combination with its databases of U.S. imaging sites with selected modalities, provide clients valuable assistance in strategic planning, customer satisfaction, product development and sales initiatives.
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