Scientific Market Reports
In-depth analyses of important markets, technologies and customer experiences.
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Customer Experience MarketingX
IMV’s 2021 Customer Experience and Service Performance Perspectives Report provides insight into the diagnostic imaging customer’s experience and needs for servicing their diagnostic imaging equipment for ten imaging modalities. Key indicators are reviewed which cover the imaging customer experience as well as service performance criteria. Respondent perspectives on how well the major imaging OEMs and […]March 2021 | 216 Pages | IMV Publishing
Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. A superior customer experience offers an opportunity for manufacturers to differentiate themselves from others in a crowded marketplace on something more than product performance and price. An excellent customer experience is key to both […]October 2019 | IMV Publishing
Through a survey of 240 customers, this report examines the behaviors, preferences, and customer experience journeys of laboratory staff ("laboratorians") working in clinical settings. Covering social media use, visual content, experiential marketing, sponsored content, and more, 2019 Trends in Marketing to Clinical Diagnostic Labs is the perfect tool for companies selling into hospitals and clinical settings to understand their customer.December 2018 | 63 Pages | IMV Publishing
