Dental practices need to make purchasing decision on a wide variety of products, and have many different options for purchasing – including direct from manufacturers or distributors. This report examines dental professional’s receptivity to different types of marketing efforts, and sales channels, to give better insight on how to reach the dental professional market. […]
IMV Medical Information Division, part of Science and Medicine Group, is a marketing research and consulting firm founded in 1977, specializing in medical imaging and other advanced healthcare technology markets. IMV’s market research services, in combination with its databases of U.S. imaging sites with selected modalities, provide clients valuable assistance in strategic planning, customer satisfaction, product development and sales initiatives.