Full range of market research data collection capabilities
Qualitative (one-on-one in-depth, telephone focus groups), and quantitative (telephone interviews, online surveys) research methodologies
Skilled in structured survey development
We develop questionnaires to meet the research objectives, with attention to providing our respondents with an informative experience
Targeted databases
IMV’s census databases provide a wealth of information which is used to efficiently target specific market segments in the radiology, cardiology and radiation oncology markets, thus reducing the time and expense of research. IMV’s census databases include: CT, MRI, nuclear medicine / SPECT, interventional angiography labs, radiographic fluoroscopy, radiographic x-ray/CR/DR, cardiac cath labs, echocardiography, diagnostic ultrasound, PET, radiation oncology and RIS/PACS. IMV also has access to AuntMinnie.com’s worldwide panel of imaging professionals who have opted in to participate in online market research studies
Professional healthcare industry interviewers
Experienced in conducting interviews with medical professionals and executives at all levels in the U.S. healthcare system
Skilled recruiting know-how
When the appropriate person to interview cannot be identified simply by title, we are able to identify the appropriate respondent in the targeted institutions as it relates to survey objectives
Experienced database professionals
Skilled in programming online and computer-based surveys
Deliverables to meet your needs
Datasets, statistical crosstabs, and/or written reports in PowerPoint or Word format
Skilled industry analysis
Our senior staff and associates, who are seasoned veterans from the industry with major corporate experience, assist you in applying market research findings to your decision processes