Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. A superior customer experience offers an opportunity for manufacturers to differentiate themselves from others in a crowded marketplace on something more than product performance and price. An excellent customer experience is key to both […]

The 2019 ServiceTrak Radiographic Fluoroscopy report summarizes the results of IMV’s survey of radiology professionals that perform diagnostic imaging studies using radiographic fluoroscopy x-ray systems. The survey results from interviews with 340 unique diagnostic imaging sites representing 459 radiographic fluoroscopy x-ray systems. This report starts with an overview of customer satisfaction between the major manufacturers […]

The 2019 ServiceTrak X-Ray Mammography Systems report summarizes the results of IMV’s survey of radiology professionals that perform diagnostic imaging using x-ray mammography systems. The survey results from interviews with 210 unique diagnostic imaging sites representing 255 x-ray mammography systems.  This report starts with an overview of customer satisfaction between the major manufacturers in the […]

The 2019 ServiceTrak Radiation Oncology report summarizes the results of IMV’s survey of U.S. hospital radiation oncology professionals who perform therapeutic radiation oncology treatments using external beam radiation therapy systems. The survey results from interviews with 334 unique radiation therapy sites representing 511 systems. This report starts with an overview of customer satisfaction between the […]

This report summarizes where hospitals stand today with their current installed bases of fixed C-arm equipment, as well as their future plans for purchasing this equipment over the next few years. The report includes information on the departments where the equipment is currently located including cardiology, radiology/interventional radiology, hybrid OR and other departments with fixed […]

This report describes the X-ray/DR/CR activity in U.S. hospitals. It is based on a survey of 340 hospitals providing general x-ray radiography services conducted inJanuary through February 2019. Learn how your hospital compares to other hospitals relative to staffing, procedure volume, age of installed equipment, productivity, and average waiting times to schedule an appointment. This report is delivered as an email attachment in Adobe Acrobat PDF format.

Of all of the areas where artificial intelligence is expected to influence healthcare, imaging is one of the largest.  This is due to the dependence on visual examination, demand for increased procedures and error / cost reduction, and the development of specific computing tools that make AI-guided decisions far more practical. This special report focuses […]

Dental practices need to make purchasing decision on a wide variety of products, and have many different options for purchasing – including direct from manufacturers or distributors. This report examines dental professional’s receptivity to different types of marketing efforts, and sales channels, to give better insight on how to reach the dental professional market.   […]

Learn how your nuclear medicine department compares to others in the U.S. in terms of procedures, equipment age, staffing and waiting times. This operational report on nuclear medicine summarizes results related to productivity from IMV’s 2018 Nuclear Medicine Outlook Report.

Through a survey of 240 customers, this report examines the behaviors, preferences, and customer experience journeys of laboratory staff ("laboratorians") working in clinical settings. Covering social media use, visual content, experiential marketing, sponsored content, and more, 2019 Trends in Marketing to Clinical Diagnostic Labs is the perfect tool for companies selling into hospitals and clinical settings to understand their customer.