In the dynamic diagnostic imaging industry, staying ahead means having smart strategies in place. Market research is the secret ingredient that fuels successful go-to-market (GTM) plans. It helps you understand your audience, outshine competitors, and make informed decisions. In this blog, we explore how market research supercharges different parts of your GTM strategy for success […]
Crafting a successful go-to-market (GTM) strategy in the diagnostic imaging industry requires strategic planning and meticulous execution. It’s more than just bringing a product to market—it’s about aligning your offering with market needs, targeting the right audience, and positioning your brand for success. In this blog, we explore the essential steps and strategies necessary to […]
In 2023 compared with 2022, the total volume of positron emission tomography (PET) scans increased 10.2% year over year, according to the newly published IMV 2024 PET Market Summary Report. In 2023, the average number of PET scans per fixed PET site (versus mobile PET) increased 6.7% from 1,401 estimated PET scans per system in 2022 […]
In 2023, nonhospital sites faced more competition compared with hospital-based facilities for oncology-related diagnostic imaging scans, according to IMV’s recently published 2023 Oncology in Diagnostic Imaging Market Outlook Report. For the future outlook factor “Competition with other imaging providers in our area is reducing the number of oncology-related patients scanned at our facility,” nonhospital sites […]
In 2023, the top two overall priorities for MR departments are to increase patient satisfaction with their MR imaging experience and improve MRI department workflow and productivity, according to IMV’s recently published 2023 MR Market Outlook Report. While a top priority across all hospital types, improving MRI department workflow and productivity is the number one […]