Introducing new products and features is an important phase in any company’s evolution! The inherently high cost of manufacturing, marketing, and distributing, however, demand careful consideration of customer needs. Dig into our guide to learn:
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IMV Medical Information Division, part of Science and Medicine Group, is a marketing research and consulting firm founded in 1977, specializing in medical imaging and other advanced healthcare technology markets. IMV’s market research services, in combination with its databases of U.S. imaging sites with selected modalities, provide clients valuable assistance in strategic planning, customer satisfaction, product development and sales initiatives.
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