Description
This report examines the behaviors, preferences, and customer experience journeys of laboratory staff (“laboratorians”) working in clinical settings. Covering social media use, visual content, experiential marketing, sponsored content, and more, 2019 Trends in Marketing to Clinical Diagnostic Labs is the perfect tool for companies selling into hospitals and clinical settings to understand their customer.
Key Marketing Areas Examined:
- Social Marketing
- Influencer Marketing
- Visual Content
- Experiential Marketing
- Sponsored Content
- Executive Branding
- Smart Instrumentation
- Mobile Marketing
- Customer Engagement
Why Buy this Report?
One of the fundamental tenets of marketing is to know one’s audience in order to fully understand their needs and communicate effectively. Through extensive, accurate survey data of 304 laboratorians and thorough explanations of each channel, this report allows you to understand how your clinical lab customers interact with a variety of media channels, and will allow you to deliver a consistent brand message to the right people using the most appropriate and effective touchpoints.
Please download the complimentary Report Brochure (upper left corner of your screen) to review the detailed objectives, table of contents, and sample data.
For additional questions, please contact:
Devin Holland
703.778.3080 x19
[email protected]
