These powerful databases provide site-specific profiles of hospital and non-hospital clinical departments. Each year at least 60% of these site profiles are updated. Topics covered include procedures performed, installed equipment with key features including manufacturer, equipment buying plans, operational budgets and staffing levels. Access to this information allows clients to assign and manage meaningful and productive sales territories, know market share nationally by state, understand installed systems by manufacturer, identify sales prospects using system age, identify lease or reagent rental expiration dates, generate mailing lists and develop direct mail campaigns. Overall, the databases provide clients valuable assistance in strategic planning, customer satisfaction, product development and sales initiatives.
IMV Medical Information Division, part of Science and Medicine Group, is a marketing research and consulting firm founded in 1977, specializing in medical imaging and other advanced healthcare technology markets. IMV’s market research services, in combination with its databases of U.S. imaging sites with selected modalities, provide clients valuable assistance in strategic planning, customer satisfaction, product development and sales initiatives.